Store footfall, measured on real numbers
Your till tells you how many bought. Lenzia tells you how many walked in - so you finally learn how many left without buying, and when it pays to put more people on shift.
Completely anonymous counting.
Sound familiar?
Sales don't tell the whole story
Without visitor numbers you can't tell whether a weak day had low traffic or low conversion - and the fixes are completely different.
Rotas built on guesswork
Real peak hours differ from store to store. Without numbers, staffing follows habit.
Stores can't be compared fairly
A store in a busy spot with average sales can be underperforming one in a quiet spot - but without measured footfall, you'll never see it.
How Lenzia helps
Visitor traffic by the hour
See exactly how many people come in, by hour and by day - the basis for every scheduling decision.
Your true conversion rate
Divide sales by visitors and learn how much of your traffic turns into customers - per day and per store.
Every store on one board
Compare locations on the same numbers and see instantly where attention is needed.
Store footfall, measured properly
In retail, footfall is the second most important number after sales, because it gives sales their context: the same revenue means completely different things at 300 versus 3,000 visitors. Lenzia counts every person in and out automatically and puts footfall next to the rest of your numbers - by day, hour and location.
Counting is completely anonymous - no one is identified, no images are kept - so there's nothing to explain to customers or to GDPR. Just statistics: traffic, peak hours, conversion, trends.
Guide: what is a people counting system? →